The beautiful game is taking over our hearts, our kids, our fields. Tango of fluid moves, a tiki-taka percussion of passes once the striker lands the ball into the back of the net and the commentator goes: “ Goooaaaa……llllll”

The football World Cup kicks off in Brazil on June 12. It has already generated much excitement among Indians fans.


To support the fun and excitement of Indian fans Archies have come up with new exciting range of merchandise which consists of :


Mugs and Sippers – so that you can enjoy your game while sipping your favorite beverage.




Alarm Clock – are there to set your clock as per the FIFA schedule, so that you do not miss any of your favorite matches.






T-Shirts – are designed to add just the right amount of excitement in watching the match, be it on television or in the stadium.





And that’s not it ; there is more to the list. To look at our collection of football merchandise click here :


When-and how-the beautiful game did become so popular here?


This year, the world cup returns to South America, the continent where football frenzy first began (the first ever world cup kicked off in Uruguay in 1930). Since then, the quadrennial soccer carnival that is the FIFA World Cup has been held every four years, with two exceptions in 1942 and 1946 owing to the Second World War.


Indians go bananas over football every four years. Novy Kapadia, author of the recently released Football Fanatic’s Essential Guide(Hachette),says Indians identify with Brazilians for both cultural and sporting reason. “Both Brazil and Argentina play skillful, individualistic football- with lots of short passes and flair – the style of football that Indians like to follow, especially in Bengal. And historically, the World Cup triumph of the 1958 Brazilian team was seen as the first by a colored team.”


The tradition of supporting Brazil was strengthened by the romance surrounding Pele and Garrincha, the boys from the slums of Rio who rose from poverty to become glamorous football superstars!


Footballing rock stars such as Lionel Messi and Cristiano Ronaldo have acquired legions of fans across geographies and demographics.This World Cup many an Indian youngster will cheer for the countries that they represent.


(Content Courtesy : Hindustan Times)

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